There’s a long way between coming up with a mobile app idea and actually developing one. App development is a complex process that requires several stages of planning, preparation, and execution. And augmented reality mobile apps are no exception. So, if you plan on hiring an app developer to do the job for you, you’ll… Continue reading Writing a Killer Augmented Reality Mobile App Brief
The future of Instagram is a fun, filtered experience that augments the real world with art and technology. As augmented reality (AR) technology rapidly grows, augmented reality experiences is also increasing – from face filters to world effects – the marketing potential of AR is large. AR filter experiences make a unique opportunity for brands… Continue reading AR Filter Experiences – 5 Different Types Of Effects You Can Use
10 Of The Best Instagram AR Game Filters You Can Play Right Now You may have noticed that there has been a recent influx of game based AR filters being released on Instagram and Facebook at the moment. However due to the complexity of developing many of these AR game filters, there’s still nowhere near as many of them… Continue reading 10 Of The Best Instagram AR Game Filters
How To Run An Effective Instagram AR Filter Campaign? One of the most powerful viral marketing tools of the last few years has got to be AR filters. As such it’s no surprise that we have seen such an explosion of Instagram AR filters since moving out of their beta programme. Well like with all… Continue reading How To Run An Effective Instagram AR Filter Campaign?
Mastercard’s New Mobile AR App Will Virtually Demonstrate Rewards & Benefits To Their Cardholders It’s always a fantastic sign for any new technology when a big household brand name adopts it for a big marketing push. It’s even better when the idea they are pushing is not just novel and gimmicky, but is genuinely interesting… Continue reading Mastercard’s Mobile AR App Demonstrates Rewards To Their Cardholders
Dior’s Instagram AR Virtual Makeup Experience It is not surprising that cosmetic brands were among the first to really get behind augmented reality technology. This AR technology has provided a digital alternative that solves a problem that has plagued the industry for many years. By utilising AR, users can virtually try on different shades of… Continue reading Dior’s Instagram AR Virtual Makeup Experience
Augmented Reality Windows: The Retail Display Of The Future AR windows are interactive displays that have shown to increase engagement, footfall and sales. There has always been one issue that has plagued out of home media like billboards, bus shelter and other static advertising media and that is that there’s no real way to measure… Continue reading Augmented Reality Windows: The Retail Display Of The Future
Target Tracking AR Using Instagram About 4 weeks ago thanks to Spark AR’s new release it has now made target tracking AR, sometimes known as image tracking, fully possible on the Instagram platform. What this now means is that we can trigger AR effects when the camera is pointed at an image that we set… Continue reading Target Tracking AR Using Instagram
10 Examples Of Augmented Reality In Action Hands up if you remember Google Glass? Unfortunately, the super hyped up augmented reality product that was prophesised to revolutionise the way in which we interacted with the real world just didn’t really work out. Despite the majority of the tech world writing this off as a whopper… Continue reading 10 Examples Of Augmented Reality In Action
The Best Christmas Instagram AR Effects It’s pretty commonly accepted at this stage that Christmas, just like the Super Bowl, is a rather momentous occasion in the world of advertising. Everyone waiting to see what the big brand advertising agencies have been working on for the last year in an attempt to reduce us to… Continue reading The Best Christmas Instagram AR Effects
