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Phase 02 — We Rank

Visibility on Google —
and on AI search.

SEO gets you into the results. AEO gets you into the answer. Your competitors are still fighting over ten blue links while a growing share of buyers never sees a results page at all.

The shift

Search stopped being a list. It became a recommendation.

When someone asks an assistant to recommend a business like yours, it does not return ten options. It names two or three and explains why. Being on page one of Google and absent from that answer is the modern version of being in the phone book nobody opens.

The work overlaps with SEO, but it is not the same work. Answer engines reward clear entity definition, structured data, corroboration across independent sources, and content written to be quoted — not content written to hit a keyword density.

01
SEO — the classic surface

Technical health, crawlability, keyword and intent mapping, internal linking, authority. Still where most volume lives.

02
AEO — the answer surface

Entity clarity, schema, quotable passages, citations and consistency across the sources engines actually read.

03
Local — the map surface

Google Business Profile, review velocity, NAP consistency, location pages. Where near-me intent converts fastest.

04
Measurement across all three

Rankings, impressions, AI citations and — the one that matters — enquiries attributable to each surface.

Deliverables

What the retainer actually covers

01

Technical SEO

Crawl and index health, speed, mobile, internal linking, redirects, canonicals. The unglamorous work that unblocks everything else.

02

Entity + schema layer

Organization, Service, LocalBusiness, FAQ and Article schema, plus consistent entity signals so engines know exactly what you are and who you serve.

03

Answer-ready content

Pages structured around real questions, with self-contained passages an engine can lift and attribute. Written for a reader first, quotable by design.

04

Local search

Google Business Profile optimisation, category strategy, review generation, citation cleanup, and location pages that are not thin duplicates.

05

Authority and citations

Digital PR and placements on the sources that answer engines lean on — the corroboration that makes a recommendation defensible.

06

Monthly reporting

Rankings, AI citation tracking across the major assistants, traffic, and conversions — with a plain-English note on what we changed and what it moved.

Optimised for Google vs. optimised for both

Google-only SEO

  • Keyword-led pages, written to rank
  • Success measured in positions
  • Schema treated as optional
  • Content that needs the whole page for context
  • Invisible when the answer is generated, not listed

SEO + AEO together

  • Question-led pages, written to be quoted
  • Success measured in positions and citations
  • Schema and entity clarity as the foundation
  • Self-contained passages that survive extraction
  • Present in the results page and inside the answer
Expectations

Slow, then all at once.

Technical fixes can move things in weeks. Content and authority take months and then compound. Anyone promising page one in thirty days is selling you something else. We show you leading indicators monthly so you can see it working before the revenue lands.

We run a fixed set of buyer-intent prompts against the major assistants on a schedule and record whether you are named, how you are described, and which sources they lean on. It becomes a trend line in your monthly report.

No. Assistants ground their answers in the open web, so the same crawlable, well-structured, credible site serves both. AEO is an additional layer of structure and framing, not a replacement strategy.

Either. We write it and you approve, or we brief your team and edit. What we do not do is publish content nobody at your company would stand behind.

Each location gets a real page with genuinely local content and its own Business Profile strategy. Duplicated city pages with the town name swapped stopped working years ago.

Free 30-minute growth audit

Ready to get found —
and get more done?

Book a free growth audit. We’ll show you exactly where you’re invisible, where you’re losing leads, and what a connected SEO + AEO + Automation plan looks like for your business — no pressure, no obligation.

Free 30-minute audit. Clear next steps. No commitment required.